1 What are cookies?
Cookies are small text files that your browser installs on your computer and that enable the website to recognize you upon your visit. It consists of a unique number and can hence distinguish you from other visitors, but it does not contain any personal details. This means that Blåkläder cannot identify you personally on the basis of such cookies, nor identify you when you visit third-party websites.
2 What kind of data is gathered and for what purposes?
When you visit the website, Blåkläder can automatically collect the following technical information (which cannot identify you): your operating system and browser type, the domain name of another website that you used to get access to the website, the time and duration of your visit, which pages you have visited, etc.
These data will strictly be used for internal purposes, namely in order for Blåkläder to study overall demographic data, behaviour and interests. It will allow Blåkläder to better tailor the website and its applications to the various needs and wishes of its visitors for it can thus better:
- estimate its audience size and usage pattern;
- store information about preferences and individual interests;
- speed up searches; and
- recognize you (anonymously) when you return to our site.
It is important to stress that, aside from remembering your settings on its website, Blåkläder uses the gathered data exclusively for web statistics in Google Analytics (provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”)), which means that the data is only used in an aggregated manner and strictly for internal purposes. Blåkläder cannot identify you personally based on the gathered data.
Google uses the information to evaluate visitors’ use of the website, compiling reports on website usage and services related to website activity and internet usage. Furthermore, Google may customize the advertising you see on the basis of information on your previous browsing. The information stored in the cookies used by Google (such as IP addresses) are forwarded to and stored on Google servers located all around the world. Hence, the information can be stored on a server located in a country other than where you live. Google may also transfer the information to third parties, where required by law or when such third party processes the information on Google’s behalf. Google will not correlate your IP address with any other data that Google has stored.
3 How we obtain your informed consent